Customer Segment (Overview)
- Defines the different groups of people or organizations an enterprise aims to reach and serve.
- https://www.youtube.com/watch?v=zPJtDohab-g
- Consultation:
- Execute the customer segmentation strategy across the organization
- Manage & develop customer lifecycles (acquisition, retention, growth).
- Develop customer journeys and build on existing customer research.
- Identify growth opportunities and develop retention strategies
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